Press Releases

Hey there America, we’ve been watching you. Gazelle, the nation's leading trade-in site for high-end consumer electronics, has been keeping tabs on the condition of your traded-in phones, to see which cities in America are the klutziest. We calculated the percentage of phones sent in that were cracked, dented or water-damaged to compile our list. Congratulations to our friends from the South, home to six of 10 cities to make our list. Led by Tallahassee, Fla., the South sent us the largest percent of broken or damaged phones. New York was the only state to represent two cities on the list, Bronx and Staten Island. And to our friends out West, you either baby your phones, or you just haven’t been living enough. Your region was the least likely to send us a phone in bad condition.

Let’s take a look at who made our Top 10 Klutziest Cities list, based on the percentage of broken or damaged iPhones Gazelle received:

|

Rank

|

City

|

Percentage of Phones Traded in That Are Broken

| |

1

|

Tallahassee, Fla.

|

21.29%

| |

2

|

New Orleans, La.

|

21.12%

| |

3

|

Bakersfield, Calif.

|

20.63%

| |

4

|

Bronx, N.Y.

|

19.88%

| |

5

|

Virginia Beach, Va.

|

19.23%

| |

6

|

Oklahoma City, Okla.

|

18.9%

| |

7

|

Memphis, Tenn.

|

18.68%

| |

8

|

Baton Rouge, La.

|

18.44%

| |

9

|

Staten Island, N.Y.

|

18.16%

| |

10

|

Boston, Mass.

|

18.13%

|

“They may be klutzy but they are also smart since these are the people who are trading in their broken iPhones for cash,” said Sarah Welch, Gazelle’s chief marketing officer. “Many people are not aware that there is significant value in their unwanted electronics, even broken smart phones. These savvy consumers know they can fetch over $100 for a broken iPhone to help pay for a replacement.”

Since keeping a phone intact is a universal problem, we’re also announcing our “Broken Phone Stories” contest. By uploading a photo or submitting a story about how they broke their phone, consumers will have a chance to win a brand new phone of their choosing.

The contest starts today, February 27, 2013, and runs until April 10, 2013. Each week of the contest, one new winner will be chosen and receive a brand new phone from Gazelle. Winners will be announced on April 15, 2013. For more details on Gazelle’s “Broken Phone Stories” contest, please visit: Gazelle’s Facebook Page. You can also view the complete list of rules and eligibility requirement here, in order to qualify.

About Gazelle

Gazelle (www.gazelle.com) is the nation's leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has accepted more than one million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. iPhone and Apple are trademarks of Apple Inc., registered in the U.S. and other countries. Gazelle is not affiliated with Apple.

Families may not have to look very far to find extra cash for the holiday shopping season. A recent survey conducted by Gazelle, the nation’s leading high-end consumer electronics trade-in site, showed nearly 50 percent of respondents are sitting on extra cash from their unwanted consumer electronics and don’t even know it.

The survey, completed through Google with more than 1,500 respondents, illustrated that more than one-quarter (27 percent) of American households have a relatively new (less than three years old) laptop or desktop computer they are no longer using, and nearly 20 percent of respondents have an unwanted iPhone or Android device.

In the last year, Gazelle paid out an average of nearly $400 for a used Apple ® desktop or laptop computer. Additional popular items Gazelle paid for over the course of the last year, along with the average value, include:

·iPads - $235

·iPhones - $134

·Android phones - $81

·BlackBerry phones - $64

“Everyone feels the crunch of the holiday season yet many consumers don’t realize they could easily have cash in their pockets by selling their unwanted consumer electronics,” said Sarah Welch, chief marketing officer, Gazelle. “What surprised us most from the survey is the sheer number of people that are sitting on relatively new consumer electronics they no longer use.”

Some additional data points from the survey illustrate that consumers are becoming more tech savvy than ever, wanting the latest and greatest as soon as it’s available. As a result, unwanted consumer electronics that are less than three years old are becoming increasingly more frequent in the early adopter age groups:

·More than 12 percent of respondents ages 18-24 report having an unwanted iPhone less than three years old.

·More than 15 percent of respondents ages 25-34 report having an unwanted iPhone less than three years old.

·More than 15 percent of respondents ages 35-44 report having an unwanted Android phone less than three years old.

About Gazelle
Gazelle (www.gazelle.com) is the nation's leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has accepted more than one million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. Apple is a trademark of Apple Inc., registered in the U.S. and other countries. Gazelle is not affiliated with Apple.

Gazelle, the nation’s leading high-end consumer electronics trade-in site, today announced it has deployed CheckMEND^TM, a cutting-edge tool designed to more accurately detect potentially stolen goods, including smartphones, tablets and computers. Developed by Recipero^TM, the largest U.S. consumer electronics background report service, CheckMEND compiles data from all major wireless carriers and law enforcement entities across the country (including the FBI), providing the most complete database of devices available. Gazelle is the first consumer electronics trade-in site to deploy CheckMEND and collaborate with Recipero to tailor the product to address the growing incidences of consumer electronics theft.

With the proliferation of high-end consumer electronics theft, the introduction of the CheckMEND tool comes at a good time. In fact, New York City’s Police Commissioner recently reported that Apple products represent more than 40 percent of stolen property in the city and San Francisco police report that nearly half of all robberies in the city in the past year have been cell phone related.

“We are dedicated to providing the best customer experience possible, and part of that promise is to protect each customer’s personal data,” said Israel Ganot, CEO, Gazelle. “We always take security very seriously. With the CheckMEND deployment, we’re taking this to a new level, committing not only to the protection of a customer’s personal data when we receive the device, but also going the extra mile to ensure that any devices we accept are being sold by the rightful owner, thereby discouraging and preventing the theft of consumer electronics.”

Recipero makes it possible to do a more thorough screening by checking a vast set of carrier and law enforcement sources for a much broader set of consumer electronics. With CheckMEND, Gazelle can now compare each inquiry against more than 150 billion records of information, including more than 50 billion items.

For more information on Gazelle’s CheckMEND tool, visit www.gazelle.com.

About Gazelle
Gazelle (www.gazelle.com) is the nation's leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has accepted more than one million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. CheckMEND^TM is a trademark of Recipero^TM.

BOSTON, Mass. – November 7, 2012 –Gazelle, the nation’s leading high-end consumer electronics trade-in site, today announced it has launched a referral program to reward its customers for recommending the site to their friends. Spread the word about Gazelle and earn a $10 reward when your friend sells a gadget to Gazelle. Your friend will also receive a $10 gift card. Rewards are redeemable at Amazon.com, the iTunes Store, Zappos and more.

"We’re fortunate that the most common way customers hear about us is already from a friend or family member who had a great experience with Gazelle," said Sarah Welch, chief marketing officer at Gazelle. "We launched this program to thank our customers for the referrals and build on our word-of-mouth growth."

Gazelle accepts high-end smartphones and Apple products. To start earning rewards for recommending your friends, registerhere. You can email a message or post a Gazelle recommendation via Facebook or Twitter, and when a friend is ready to transact, they simply access the Gazelle site via the unique link they received from you. Once the transaction is complete, both parties will receive their $10 reward. There is no limit on the number of friends you can refer but only referrals that have not previously transacted with Gazelle are eligible. Other terms and conditions apply. To register or for more information visithere.

About Gazelle

Gazelle (www.gazelle.com) is the nation's leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the effort and risk out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has accepted more than one million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. Apple is a trademark of Apple Inc., registered in the U.S. and other countries. Gazelle is not affiliated with Apple.

Media Contact

Kristin Allaben for Gazelle

617-945-1915

gazelle@launchsquad.com

Gazelle, the nation’s leading high-end consumer electronics trade-in site, today announced the company received its one millionth trade-in. With the proliferation of smartphones and other consumer electronics, people have become more tech savvy, leading to more frequent device upgrades. Gazelle provides an easy, fast and safe way for consumers to trade-in used devices for cash, which can be used to subsidize their next device purchase.

The availability of the first iPhone in June 2007 and the first Android smart phone in October 2008 started a consumer device revolution. President Barack Obama, newly elected in November 2008, was the first president to own a personal BlackBerry. The Apple iPad, which launched in April 2010, sold more than 300,000 units on the first day. The changing presentation and capabilities of mobile devices make consumers want to get the newer, faster and sleeker devices. In fact, in asurvey [KA1] Gazelle completed last month, nearly 84 percent of respondents reported they plan to upgrade to the new iPhone--rumored to launch this month--with almost 45 percent explaining they planned to upgrade because they “just have to have the latest and greatest.”

Gazelle debuted in 2007, under the name Second Rotation, and accepted its first trade-in, a Motorola RAZR. Three years after its inception, Gazelle reached its 100,000 device milestone on February 3, 2010. Just two years later, Gazelle has received its one millionth device, a Samsung Galaxy S II. Gazelle’s technology timeline[KA2] illustrates the extent of the technology evolution over just the last five years.

“I’m proud of my team for such an incredible achievement,” said Israel Ganot, co-founder and CEO of Gazelle. “This milestone further positions Gazelle as an industry leader for consumers to trade-in used devices, one that consumers not only trust but come back to time and time again. I’m looking forward to seeing what new consumer products will be traded in over the next five years as we continue to watch the consumer device revolution unfold.”

Gazelle currently focuses on high-end consumer products, including mostly Apple products and other smartphones. For more information on how you can trade in your used device, visit www.gazelle.com.

About Gazelle
Gazelle (www.gazelle.com) is the nation's leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the effort and risk out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has accepted more than one million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. All other product and service names are the property of their respective owners. Gazelle is not affiliated with Apple or any other product manufacturers.

Media Contact

Kristin Allaben for Gazelle

617-945-1915

gazelle@launchsquad.coM